Summary

Social Media Manager and Content Creator with expertise in design, visual content creation, brand growth, motion

graphics, analytics, and engagement, which gives me the ability to generate authentic content that connects with

brand audiences and strengthens brand identity across platforms.

Skills

Experience

Esports Team Lead & Social Media Manager | National Guard & NRG Esports | 03/2022 - Current

• Directed end-to-end creative production to deliver clear and consistent visuals and messaging.

• Led social media strategy and content operations, focused on community growth and storytelling.

• Produced daily social media posts with creative editing and planning to boost engagement and reach.

• Managed team workflows and content production using tools such as Asana, Notion, and Sprout Social.

• Analyzed audience insights and platform trends to guide content strategy and continuous growth.

• Maintained consistent branding and storytelling across YouTube, TikTok, Instagram, Twitch, and X.

Social Media Manager & Content Creator | U.S. Department of State | 02/2018 - 02/2022

• Led a social-first content strategy optimized for TikTok, Instagram, YouTube, X, and LinkedIn.

• Produced and executed short-form, video-first content to drive engagement and growth.

• Managed editorial calendars and content roadmaps, balancing real-time execution and long-term strategy.

• Analyzed platform performance, audience behavior, and trends to refine content strategy and formats.

• Oversaw end-to-end production workflows: planning, scripting, filming, editing, publishing, and optimization.

• Ensured a consistent brand voice, tone, and visual identity across all digital touchpoints.

Digital Content Creator | Amazon Prime, Epidemic Sound, BKNY | 03/2016 - 01/2018

• Created and executed marketing content that enhanced brand storytelling.

• Collaborated with creative teams to develop visual narratives aligned with campaign objectives.

• Edited visuals using Adobe Photoshop, Lightroom, Premiere Pro, and AFX to achieve cinematic quality.

• Created compelling visual stories and behind-the-scenes features for major media brands.

• Produced BTS content as a freelancer for major film and TV studios.

Associate Producer | TV Record | 07/2013 - 08/2015

• Supported pre-production, production, and final delivery of digital content.

• Assisted with schedules, logistics, casting, and team coordination.

• Developed marketing assets and social media posts for programming.

• Communicated with departments to maintain an efficient workflow.

Education

ArtCenter College of Design | Pasadena, CA | Expected in 09/2027

Master of Arts: Brand Design And Strategy

Fine Arts University of São Paulo

Bachelor of Arts: Mass Communication

Columbia College | Hollywood, CA

Associate of Arts: Cinematography

Certifications & Licenses

• Top Secret Security Clearance (active)

• Meta Social Media Management

• Google Project Management

• Photography at Mass Art & Design Boston - CPP

• Advanced Google Analytics

• Meta Content Creation: Strategy and Tools

• Meta Marketing Tools: Social Media

• Meta Marketing: Grow Your Reach on Social Media

• Marketing management Anhembi University

• Strategies for Creating Viral Short Form Content

• Adobe Multimedia Content Creation

• Adobe Motion Graphics for Social Media

• Adobe Photoshop CC | Adobe Premiere Pro

• IBM Introduction to AI

• Goggle Introduction to Generative AI

Linkedin

https://www.linkedin.com/in/ricardodacostaofficial